Confidence through understanding.
‘FOLKL’ is a derivative of ‘folk’ (people in general, relating to the traditional art or culture of a community or nation), and ‘focal’ (relating to the centre or the most important part).
FOLKL is a research consultancy comprising multi-disciplinary thinkers, with a vision to understand public opinion and human behaviour in greater depth.
Understanding people is our priority. We are interested in getting below the surface, and not just asking ‘how’, but ‘why’ things happen and people do the things they do.
Our philosophy is rooted in the social sciences. We advocate for the convergence of qualitative and quantitative research methods to uncover insights that deliver clarity, direction and confidence to help our clients unlock opportunity.
“What people say, what people do, and what they say they do are entirely different things.”